A premium residential developer in Gujarat was spending heavily on Meta and Google but could not attribute which campaigns produced site visits versus broker-led noise. Sales teams chased duplicate leads and response times stretched past 24 hours.
High-ticket leads were leaking across Meta, Google and broker funnels. No single CRM view, WhatsApp follow-up was manual, and creative testing was ad hoc.
We deployed a unified CRM with WhatsApp routing by project and budget band, rebuilt landing pages around buyer intent keywords, and instituted a weekly creative sprint tied to cost-per-qualified-lead — not vanity CPL.
Within 90 days, qualified inquiries rose from ~40 to 320 per month at ₹42 CPL and 7.2x blended ROAS. Sales cycle time dropped because every lead carried source, project interest, and conversation history in one thread.
"Lead Scout didn't replace our marketing — they replaced the chaos. We finally have infrastructure, not a wishlist."