4.6x
ROAS
₹1.2Cr
Revenue
68%
↓ CPL
Business overview
A fitness franchise with 18 locations saw strong trial sign-ups but weak membership conversion. Retargeting was generic and local clubs competed on price in the same Meta auctions.
Challenge
Trial sign-ups weren't converting to memberships. Nurture was email-only and local ad clusters overlapped.
Strategy & implementation
Retargeting funnels by trial status, WhatsApp nurture sequences with trainer-led voice notes, and city-clustered local ad sets with offer tests per club.
Results
₹1.2Cr in attributed revenue over two quarters, 4.6x ROAS, and 68% lower CPL on membership campaigns versus the prior agency setup.
"Trials finally convert because follow-up is instant and personal. Franchisees get dashboards they actually use."