4X
ROAS
₹12L
Pipeline
40%
Direct Orders
Business overview
A fast-growing cloud kitchen brand depended on aggregators for 80%+ of orders, sacrificing margin and customer data. They needed owned demand in core delivery zones.
Challenge
Dependence on aggregators with no owned customer data. Meta ads ran without LTV-based bidding or WhatsApp reorder flows.
Strategy & implementation
Geo-targeted Meta campaigns by micro-zone, WhatsApp ordering with saved addresses, and a lightweight loyalty CRM for repeat buyers. Creative rotated around day-part offers.
Results
₹12L pipeline in 90 days, 4x ROAS on prospecting, and direct orders grew to 40% of weekly volume in priority cities.
"We stopped renting every customer from Swiggy and Zomato. Owned WhatsApp orders changed our unit economics."